[Event brand, clothing, medal design, street posters,
TVC 3d animation ]
This project focussed on delivering a uniquely New
Zealand perspective on a global event. The logo and
subsequent support collateral reflected this focus,
embodying the relationship New Zealanders have with
the ocean and the relationship that New Zealands heritage
shares with the outdoors.
As well as logo and brand development, this project
included producsing 3D animation sequences for television,
promotional clothing, trophy and medal design.
These elements were designed to represent diving as
a sport that embodies precision, power and beauty.
