Client | Pulsate Mobile (Student Campaign)

[TVC. cinema, press, radio, web, alternate media - roaming reporters, clothing]


This campaign was aimed and succeeded where other brands had previously failed. We developed a strategy devised to enable Pulsate to 'give' back to the student community in exchange for being on student campuses throughout the orientation 'party' weeks.

The campaign consisted of press, radio and cinema advertising geared towards publicising the presence of the Pulsate Mobile reporters - a group of selected students who roamed the parties, photographically documenting the events and giving away mobile phone coupons. At the same time as the reporters roamed throughout New Zealand we had an online team continuely uploading photos as they arrived on a daily basis. Throughout the period we uploaded close to 20 000 images to the pulsate website, attracting huge traffic and attention for the whole orientation month.

Shortly after the event, we arranged to have a mini yearbook given away throughout all universities, packed with pictures from the campaign.

The campaign was a huge success, with Pulsate's brand credibility soaring.

Click on the images alongside to view.