Client | Pulsate Mobile - Advertising

[TVC, Cinema, radio, street projectors, black light cards and press advertisements, dance parties]


A launch campaign was followed two months later by a pre-Christmas campaign aimed at raising brand awareness and pre-Christmas sales.

The launch campaign embodied all the values underpinning Pulsate Mobile - it had street cred with a tech-savvy product and infrastructure backing it up. The media used was aimed at the target market - for them to understand and others to be bewildered, aimed at creating an elite following in the brand's early stages.

The technology infrastructure behind the product was demonstrated by utilising a live video link between three dance parties simultaneously to enable people to communicate to each other as well as the use of covert animation sequences being played upon walls around key cities.

Both campaigns were targeted towards main centres nationwide and involved a wide range of media.

The television and cinema ads were designed to deliver product information and give people something visually impressive to view.

The radio advertising was used to increase product credibility through demonstrating the Pulsate email functionality.

The campaigns were complemented by street-level advertising using projectors and glowing Pulsate cards to increase Pulsate’s urban presence.