I'm Andrew Hawley
Experienced creative leader. Pragmatic problem solver.
A partner at Ghost...
Part agency, part consultancy, Ghost operates a hybrid model, able to work alongside client teams to deliver transformation through strategy, technology, product, story-telling, brand and customer experience, and marketing communications. Our teams are on active assignments across New Zealand, Singapore, Japan, China, and Australia.
With over 20 years experience
An entrepreneur at heart, I founded my first company, Breathe Communications, in 1999, and then followed up with Touchcast in 2004 after Breathe merged in to what is now Modica Group. Touchcast grew to become a 72 person digital agency and was recognised as New Zealand’s 6th fastest growing company in 2014 (as ranked in the Deloitte Fast 50) and ranked 46th in Deloitte's Technology Fast 500 Asia Pacific index.
A specialist in generalisation I’ve always been passionate about creating emotive human centred experiences, be they product, communications or ‘story’ focussed in nature. I began 'life' pioneering ‘digital and experiential fusion’ across brand, retail, sponsorship and customer communications in the late 90’s. After merging Touchcast into Clemenger Group and assuming the role of Managing Partner of Clemenger BBDO Wellington, I headed out on my own in late 2018.
Recognition
During my tenure as Founder & Managing Director at Touchcast, then as Managing Partner at Clemenger BBDO Wellington, my team and I were recognised for our digital, experiential and communications work around the world.
2019
- New Zealand Direct Marketing Awards
- CHANNEL AWARDS
- GOLD - Future Proof Campaign - Direct Response for Education NZ
- BRONZE - Future Proof Campaign - Social Media for Digital Education New Zealand
- GOLD - Future Proof Yourself in New Zealand Excellence in Strategy for Education New Zealand
2015
- Best Awards
- BRONZE: Worksafe - Safer Farms
- FINALIST: Interactive x2
2014
- Deloitte Fast 50 New Zealand
- DELOITTE AWARD - Recognised as the 6th fastest growing company in New Zealand
- Effie Awards()
- BRONZE: Most Effective Digital/ Social Media Campaign Education New Zealand - Odds on NZ FINALIST: Best Strategic Thinking
- Education New Zealand - Odds on NZ
- Best Awards
- FINALIST INTERACTIVE MARKETING: Education New Zealand - Odds on NZ
2013
- Technology Fast 500 Asia Pacific
- DELOITTE AWARD: Recognised on New Zealand's performance in the Deloitte Asia Pacific Technology index NZDM Award
- CHANNEL AWARD: Fly Buys Flats Wheel of Misfortune Campaign, Mobile Marketing - Bronze
2012
- NZDM Award
- CHANNEL AWARD: Fly Buys Dream Machine Online Campaign, Social Media & Viral - Bronze TVNZ-NZ Marketing Awards
- INDUSTRY AWARD FINALIST: Positively Wellington Tourism - The Wondrous Wellington Advent Calendar CAANZ Media Awards
- SILVER: Fly Buys Flats, Best Small Budget
2010
- RSVP MARKETING AWARDS (NZ):
- SILVER: Craft (CBM Blind Dining)
2008
- RSVP MARKETING AWARDS (NZ)
- GOLD: Sales Promotion (Weta Rayguns) Caples Awards (New York):
- FIRST PLACE: TV & Radio Cannes
- FINALIST
2007
- RSVP MARKETING AWARDS (NZ):
- SILVER: Customer Retention (Telecom Push The Button)
- FUTURE MARKETING AWARDS (Global):
- WINNER: BEST IN SHOW – ASIA PACIFIC
- BEST FUTURE MARKETING EXECUTION 2007 (Asia Pacific): Telecom Mobile – Push The Button
- WINNER: BEST CAMPIGN INTEGRATION WITH A LIVE EVENT (Asia Pacific): Telecom Mobile – Push The Button
- WINNER: IMPACT AWARD (Asia Pacific): Telecom Mobile – Push The Button
2006
- RSVP MARKETING AWARDS (NZ)
- Marketing Association RSVP Awards (NZ): SPECIAL HONOURS (Best use of a Digital Media GOLD (Mobile Marketing))
- SILVER (Customer Retention)
- SILVER (Integrated Campaign)
- Client: Telecom John Caples Awards (Global):
- SILVER (Website - Consumer)
- SILVER (Multimedia - Consumer)
- FINALIST (Out of Home - Consumer)
- Client: Telecom CAANZ Media Awards (NZ):
- SILVER (Best Use of Television)
- GOLD (Best Mixed Media Campaign)
- SILVER (Best Use of Sponsorship)
- Client: Telecom Future Marketing Awards – (Asia Pacific) NOMINATION / FINALIST (Best Mobile Campaign) Client: Telecom CLIO AWARDS (Global):
- FINALIST / SHORTLIST: Content & Contex
- (Telecom Mobile RPS027)
- CANNES MEDIA LIONS (Global):
- FINALIST / SHORTLIST: Best Use of Internet /New Media (Telecom– Push The Button) BEST AWARDS (Designers Institute of New Zealand):
- FINALIST: GRAPHIC: Interactive Media and Website Design (Wild Rock Wine Company – Wild Rock Wine Company website)
2005
- Marketing Association RSVP Awards (NZ): GRAND PRIX (best in show)
- SPECIAL HONOURS (Best strategy)
- GOLD (Emerging technology)
- GOLD (Integrated campaign)
- SILVER (TV)
- Client: Panasonic
2004
- CAANZ Media Awards (NZ):
- GOLD (Best smart media idea)
- GOLD (Best use of TV)
- SILVER (Best integrated campaign)
- Client: Panasonic
Who I've worked with
During my tenure as Managing Director at Touchcast, I worked closely with the following brands.
